Our approach

Do More with Less

We can’t imagine a life without the need to wear clothes but if we’re going to use valuable resources, time and energy to create something, it best be made with good intent, good in mind. It must bring value to your life, be loved, well used and last for a long time.


Functionality and All Day Comfort

Our products are made for life, functional but comfortable enough for everyday living and made for life on and off the trails. This versatility is intended to encourage consumers to buy less and do more with less.


Performance and Durability

Our products are made to endure, developed and real life tested, ensuring long lasting durability, functionality and easy care.


Made in Europe with Supply Chain Transparency

We partner with innovative, transparent and responsible businesses along our value chain and suppliers that can support small production runs to avoid over making and waste.


Reduced Packaging : Recycled, Reuse and Recyclable

Production arrives bulk packed to reduce the use of unnecessary plastic. We use recycled, reusable and recyclable kraft packaging and deliver to our customers in an eco-friendly bag, FSC 100% sustainable, biodegradable, compostable, reusable and recyclable. The mailer bag has an extra resealable strip so you can reuse and why not make a nice book mark with your swing ticket.


Encourage and Inspire an Active Lifestyle in Nature

We organise local trail runs and run clinics from our base in the Scottish Borders. We’ll be adding more events in the future.

Functionality and all day comfort

Do More with Less

Design and create products that can be used multi-functionally as well as for every day living comfort.

In every fibre

We choose specific materials for their properties and make sure the benefits are durable and long lasting.

how it's Made

We work with responsible manufacturing partners, valuing their skills, capability and transparency.

How It feels

We want you to love your Loomi's, to wear them often and enjoy the experiences for a long time.