Life is a journey, not a destination. And it’s a journey of life that has led me to this point.
Founded by myself, Anne Weir, in 2021, Loomi Life Ltd is not just a clothing brand but a way of life.
Having had 30 years’ experience in the fashion and sportswear industry, my knowledge and expertise really did help when it came to creating an amazing product, but it’s my passion to help people that is the real inspiration behind the brand.
I love being in the hills and running through forest trails. It’s the space where you get to see things more clearly and where we can encourage and support each other. Running is my therapy and I want to share its powerful benefits with as many people as possible. My goal is to get more people running in nature and provide the best kit possible to help you on that journey.
I hope you enjoy exploring my first season items but mostly, go and enjoy wearing them!
Anne Weir
Simplicity doesn’t mean simple. Everything needs to have a purpose, a reason for being.
We won’t just make products for the sake of making products, so it all starts with the concept in mind. “What does this product need to do to become everyone’s favourite piece of kit”? Then we figure out how to create and craft it, testing along the way until it’s ready.
It’s our job to think of all the crazy details so you just get to enjoy wearing them. And it’s our job to do this as responsibly as we possibly know how.
We choose specific materials for their properties and make sure the benefits are durable and long lasting.
We work with responsible manufacturing partners, valuing their skills, capability and transparency.
We want you to love your Loomi's, to wear them often and enjoy the experiences for a long time.
We want to create products that are like companions, like close and trusted friends. It must feel great to wear and it must last, for the long run!
Copyright © 2021 Loomi Life. All Rights Reserved
